April 18, 2022, San Antonio, Texas-Boaters List, Inc.- has announced the acquisition of Persona Solutions Inc.(“Persona”) boating-related websites, YouTube channels, social media accounts, and groups, Hauloverinlet.com, badideaboating.com, yachtspotter.com, among others. In aggregate the acquired sites obtained over 200 million organic views in the last 12 months. President Karl Hattman will join the Boaters List Executive Team as its Director of Marketing, which includes its Social Media activities. 

“What started as a fun project to combine my digital marketing skills with my love of boating has grown into a business generating millions of organic views monthly”, commented Persona President, Karl Hattman. Hattman continued, “Merging the Boaters List community with ours is a perfect partnership. This venture will integrate our fans with this new innovative tool that provides instant connections for boating and water sports enthusiasts with business owners. I could not be more excited to join the Boaters List Crew.”

The integration will also include Boaters List spokeswoman, Reel Coole, contributing to the content with narration and commentary across the integrated platforms.   

Boaters List is a free site which offers Desktop and Mobile Apps. Consumers can quickly locate providers for any water-related activity, from paddleboard rentals to yacht charters, and all things between. In its first 10 months, Boaters List has experienced rapid growth enrolling over 53,000 Service Providers and Users. This acquisition will expand the current platform to a global market. 

“Merging the Boaters List community with ours is a perfect partnership. This venture will integrate our fans with this new innovative tool that provides instant connections for boating and water sports enthusiasts with business owners. I could not be more excited to join the Boaters List Crew,” continued Karl Hattman. 

The integration will also include Boaters List spokeswoman, Reel Coole, contributing to the content with narration and commentary across the integrated platforms.       

Boaters List President and CEO Martin Kroesche commented, “This is a tremendous collaboration delivering an immeasurable amount of synergy. Boaters List will enjoy massive internet exposure as a result. What Karl has built is amazing and we could not be happier to have him join our Executive Team.” Kroesche continued, “This transaction will integrate global social media exposure with the Boaters List platform catapulting our model 12 to 24 months forward”.

Boaters List is committed to building a community of boating and water enthusiasts while connecting everyone to everything on the water.  

For additional information please contact Martin Kroesche: martin.k@boaterslist.com (888) 352-4242, voice or text.